Top 6 Google Analytics Features for Beginners

Google Analytics is quite crammed with options, making it hard to find the useful ones. Here’s a list of the most useful features from the reporting tab, the most important one for starting.

Screen Shot 2016-05-14 at 22.20.56

#6 Dashboard

Somewhat hidden under Dashboards > Private > My Dashboard you’ll find the following metrics:

Screen Shot 2016-05-14 at 22.13.28

This gives you a good overview over your users. You see how many new users you’re gaining and how many you have in total and where they’re located. About the bounce rate you shouldn’t worry too. I’d stay clear of focusing too much on improving it, as it will improve naturally if you just provide an interesting page.

#5 Behaviour Flow

Screen Shot 2016-05-14 at 22.07.16

This view can be found under Behaviour > Behaviour Flow. This is interesting, if you have a complex website and you want to reduce the number of clicks a user needs to get to his or her goal.

#4 Pages

Here you can see which pages are doing best:

Screen Shot 2016-05-14 at 23.24.33

It’s found under Behaviour > Site Content > All Pages. This lets you know where you have done an exceptionally good job and what still needs improvement.

#3 Heat Map

In order to see which buttons get used on your page, it’s useful to install the Page Analytics (by Google) plugin for the Chrome Browser.Screen Shot 2016-05-14 at 23.35.07

Using this feedback, you can optimize your website by removing buttons that never get clicked anyways, or position important links more prominently.

#2 Audience Overview (Default Screen)

Screen Shot 2016-05-14 at 22.23.23

Google Analytics sets the default screen to Audience > Overview. Here you can gain a quick overview over what’s happening on your site. Of course you’ll want Sessions and Users to increase. That’s the page you’ll get addicted to, in order to see whether traffic on your page is increasing.

#1 Connecting Search Console with Google Analytics

A really useful screen is Acquisition > Search Console > Queries. But before this will work, you’ll need to connect your search console with Google Analytics. If you don’t have you’re site registered in google search console, you have to do so first. That’s important to be found on Google in any case.

Once you have established the connection, you can see which queries resulted in an impression of your website on Google and how often the search result was clicked:

Screen Shot 2016-05-14 at 23.10.42

So for this page, you see that some impressions were displayed, but none were clicked, which will hurt the ranking in the future. The (not set) is explained by Google like so:

To protect user privacy, queries made a very small number of times or containing personal or sensitive information are grouped as “(not set)”.

It’s possible that the view is not entirely up to date:

No data is available for the 2 most recent days.

Screen Shot 2016-05-15 at 15.33.04

The SEO view is so important, because it lets you know where you rank good on Google and where you could improve. For example, if something has 100 impressions but no clicks, you might consider putting a better description on the page. Or when you already rank good in “bla” for a page, you might consider to optimize the page even more for “bla” so it’ll get to Google page one, increasing your user numbers.

Leave a Reply

Your email address will not be published.