Tips & Tricks for Google Analytics (GA) + Google Tag Manager (GTM) + Accelerated Mobile Pages (AMP)

Setting up GTM + GA + AMP can be a “pull your hairs out” experience.┬áSo let me help you with this list of tips, tricks and pitfalls to avoid when setting up AMP with GTM and GA. Event Logging in Google Analytics So far the greatest pitfall has been with …

Top 6 Google Analytics Features for Beginners

Google Analytics is quite crammed with options, making it hard to find the useful ones. Here’s a list of the most useful features from the reporting tab, the most important one for starting. #6 Dashboard Somewhat hidden under Dashboards > Private > My Dashboard you’ll find the following metrics: This …